Executive Team of Manufacturing Company Come Together to Transform their Culture and Business Operations with the Help of the 10X Team


Aaron McDaniel, Co-Founder and Head of Entrepreneurship & Innovation for 10X led an event for the top 60 senior executives of Truck-Lite, an auto parts manufacturing and fleet telematics company. These senior leaders came together from 4 countries to discuss their challenges and transform their organization to stay ahead of the competition.

Topics on the agenda included:

  • Creating a Culture of Innovation

  • Emerging Trends & Technologies

  • Engaging the Younger Workforce (Millennials & Gen Z)

  • Effective Communication Techniques

  • Building Trust within the Company

  • Success in a Multi-Generational Workforce

The 10x team used a combination of keynote talks, engaging Q&A sessions, targeted activities and games to ensure each executive had a valuable experience.

The group of executives were incredibly engaged asking tough questions, getting answers to their specific challenges and sharing best practices - time and time again executives spoke to the 10x team saying they had no idea that some of their colleagues had already started using the frameworks discussed during the sessions.

The response from the executive summit was fantastic. Here is what Beth English, Truck-Lite's VP of Marketing had to say:

"Our group stayed engaged with you and the meaningful content throughout the day. And in these days after I have heard you quoted at least six times, from the CEO to HR to Engineering... Thanks for making a difference!"

Aaron and the rest of the 10X team were excited to see the Truck-Lite executives get so much of the experience and look forward to hearing how the practical lessons they learn help Truck-Lite bolster their position as a market leader in their industry.