“Building a company in your home market is hard, but taking that very same company to a global scale, can be intimidating to any founder around the world. Hence, learning from the best-in-class entrepreneurs and the founders behind 10X provides a pathway for our entrepreneurs to achieve international success, putting Mexico on the map as an entrepreneurial hub.”
BOOK EXCERPT
In today's economy, there are endless opportunities beyond the borders that an entrepreneur lives in. Unfortunately there are many barriers to entry keeping most entrepreneurs from scaling their businesses internationally, from cultural differences to regulatory challenges and beyond. To position themselves for global expansion entrepreneurs can't just build products for their local market. Mobile technology, social networks, digital currency and other emerging trends have lowered many of these barriers and blurred country borders across the world. Now is the best time ever to act. Entrepreneurs just need a guide to show them how.
Enter 10X Market Expansion. This book shares the Global Market Expansion Framework which shows entrepreneurs across the globe how to rapidly test and decide whether to expand into other markets with the limited resources startups have; then provides a guide of how to grow once entering a market. With this focus, the book has a target market that expands beyond the US to include entrepreneurs and business owners in other countries with established economies as well as those in developing nations.
BOOK HIGHLIGHTS
10X Market Expansion provides a playbook for how to expand their business across the globe
Proper Context: Many of these entrepreneurs look to the models of success proven in the Silicon Valley, but want these best practices to be explained in a non-Silicon Valley way so they can be applied to their home business environment
Global Expansion Framework: A step-by-step guide on what to do in order to evaluate, test and enter an international market
Expert Perspective: Beyond the expertise of the authors, the text is full of advice and best practices from entrepreneurs across the globe who have built wildly successful cross-border businesses
Targeted Topics Include: marketing strategies, pricing, channel strategy, product customization and market validation
This book goes beyond other texts and provides a global context, other books typically limit discussion to generic explanations and don’t take cross-border business operations into consideration
10X Market Expansion provides a playbook for how to expand their business across the globe
Proper Context: Many of these entrepreneurs look to the models of success proven in the Silicon Valley, but want these best practices to be explained in a non-Silicon Valley way so they can be applied to their home business environment
Global Expansion Framework: A step-by-step guide on what to do in order to evaluate, test and enter an international market
Expert Perspective: Beyond the expertise of the authors, the text is full of advice and best practices from entrepreneurs across the globe who have built wildly successful cross-border businesses
Targeted Topics Include: marketing strategies, pricing, channel strategy, product customization and market validation
This book goes beyond other texts and provides a global context, other books typically limit discussion to generic explanations and don’t take cross-border business operations into consideration
AUTHOR BIOS
In building 10X Innovation Lab, a company that serves as a catalyst for governments, corporations and startups who are building entrepreneurial and innovation ecosystems across the globe, co-founders Klaus Wehage and Aaron McDaniel have seen first-hand the challenges that entrepreneurs face in translating their local success into international markets. Moreover US-based entrepreneurs often under-estimate the potential of expanding to other countries. Through 10X programs, Klaus and Aaron translate the proven principles of the Silicon Valley in a global context, going beyond generic frameworks to offer methods that can be understood by a worldwide audience. In the process, the 10X team has been a trusted advisor for many governments, has worked with clients in 50 countries, has advised over 1,500 entrepreneurs, has coached over 2,500 executives and have taught over 850 student alumni. In helping entrepreneurs, the team has contributed to startups they have worked with raise over $350M in capital.
Through founding and leading 10X Innovation Lab as CEO, Klaus Wehage has built a reputation for being a Silicon Valley ambassador for international corporations, entrepreneurs, government agencies, international investment firms and accelerators, providing key insights into what makes the Silicon Valley ecosystem uniquely successful and serves as a conduit, connecting the world to the startup community elite. He is known as the secret weapon for those looking to expand their businesses worldwide, raise capital, implement innovation programs and strengthen their ties to the Silicon Valley ecosystem. Klaus previously served as the Head of International Relations at Silicon Valley Forum, the most prestigious non-profit promoting innovation and entrepreneurship where he started dedicating his career to building and cultivating high-value, sustainable partnerships with international organizations.
To date, Klaus has mentored and assisted 2000+ founders and corporate executives, worked with 50+ countries, has mentored executives from some of the largest global companies and currently advises governments on ecosystem building, including Japan and Taiwan amongst others. Klaus earned an MBA at Hult University and a Bachelors in Business and Culture from Copenhagen Business School, the nation’s most prestigious program of its type. Originally from Denmark, Klaus has lived and worked in 4 continents and has called Silicon Valley home for the last 6 years
Aaron McDaniel is a corporate leader, entrepreneur, speaker and author. At the age of 27, Aaron became the youngest ever to serve as Regional Vice President at AT&T, a Fortune Global 100 company, leading an organization of over 60 people. Aaron was a graduate of AT&T's flagship MBA-only Leadership Development Program (as an Undergraduate), and was part of AT&T's Diamond Club, being part of the Top 1% of sales leaders worldwide. Aaron is currently one of the youngest members of the faculty at UC Berkeley's Haas School of Business and has built many successful ventures including 3 that were acquired (one of which was featured on ABC’s Shark Tank). Most recently he co-founded 10X Innovation Lab where he serves as Head of Innovation.
Aaron is the author of The Young Professional’s Guide to the Working World (an international top 10 listed book printed in multiple languages, with a foreword by New York Times Bestseller Marshall Goldsmith) and The Young Professional’s Guide to Managing (foreword by co-author of The Leadership Challenge, Jim Kouzes) and has been written about in Forbes, Inc., Bloomberg BusinessWeek and US News & World Report. He has also been heard on CBS Radio & NPR and has spoken to groups of executives at top companies and organizations like The Ritz-Carlton Leadership Academy, Deloitte Consulting, Wells Fargo, UnitedHealth Group and many more.
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